Hi! I'm Ayesha,


a product designer rooted in anthropology, bringing clarity
and joy to digital experiences.

I study how people move through their days, observing their habits, shortcuts, and instincts,
and build products that meet them there, not the other way around.

case studies

LIVE
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ShowYaRoll

Built a social photo game from 0→1, turning camera-roll memories into interactive gameplay across iOS and Android

REFRESHING
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NeuroBridge

Led end-to-end design of an internal neuropsych platform, streamlining clinician and patient workflows and expanding access to low-income families

REFRESHING
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AVO

Designed trust and incentive features for a peer-to-peer outdoor gear rental app, balancing safety, motivation, and community